Media Education (Mediaobrazovanie) – international scientific journal

E-ISSN 1994-4195
ISSN 1994-4160

Publication frequency – issued 4 times a year.
Issued from 2005.

4 December 03, 2019

1. Dao Thi Ngoc Anh
Training Based on Imitation of Elements of Television: a New Approach to Organizing Lessons in Education in Pedagogical Universities of Vietnam

Media Education (Mediaobrazovanie), 2019, 59(4): 463-469.
DOI: 10.13187/me.2019.4.463CrossRef

The article analyzes the reform of pedagogical education in Vietnam from the point of view of introducing innovations in teaching disciplines for pedagogical students, particularly in innovations in organizing lessons in Pedagogy, both theoretical and practical discipline. In this sense, the role and objectives of the pedagogy discipline in the training future teachers in accordance with the requirements of the globalization process in the field of education in Vietnam are revealed. To achieve these objectives, it is necessary to develop new approaches to organizing the course of Pedagogy, in which many aspects should differ from the traditional ones, in which training is mainly designed based on presenting educational materials and makes students passive learners. The author of the article has proposed an idea to link the process of teaching Pedagogy with television, in which television programs become examples of organizing the training, i.e. the teacher and students actively participated not only in educational activities, but also in a television program. This educational model was created based on interdisciplinary theoretical and methodological approaches (psychology, pedagogy, sociology, journalism, etc.). When describing the teaching of Pedagogy based on imitation of elements of television, we consider it as an integral system, and the whole process. From the structural and systematic point of view, the author describes the elements of this training model: the purpose, content, methods, means of training, the role of the educator and trainees. From the procedural point of view, the article presents the stages and steps of our learning model: analyzing learning context, writing a pedagogical script, organizing learning process and obtaining feedback from students. The article proposes a general scenario of this type of training, which is based on both pedagogical and television scenarios.

Number of views: 139      Download in PDF

2. Alexey Demidov, Timur Melnikov, Anna Moskvina, Andrey Tretyakov
The Organization of Ecological Education of Per-school Children by Means of Media Literacy Education: Theory, National Policy, Scientometrics and Vectors of Development

Media Education (Mediaobrazovanie), 2019, 59(4): 470-481.
DOI: 10.13187/me.2019.4.470CrossRef

Modern world presents a system of digital segments of life that require theoretical consideration, experimental testing and forecasting. According to J.R. Heckman's theory, pedagogical community appears to be interested in investment attractiveness of preschool childhood problems. The duality of digitalization, media education and ecologization of young adults’ lives has become the field for scientific search of the article. At present, the Russian Federation is experiencing a new digital impulse, which entails research into the impact of information and media technologies on the sociocultural and educational activities of all participants of educational relations. Thus, from the standpoint of theory, national policy and scientometrics the article attempts to consider the phenomenon of environmental education of preschool children in the context of psychological, pedagogical, organizational and methodological opportunities of media education. The aim of the research lies in the identification of guidelines for the development of environmental education of preschool children in the media of kindergarten. To solve this goal, the article presents a historical and pedagogical analysis of the development of media education and its role in the formation of ecologically oriented consciousness of preschool children. The leading research method is scientometrics (webometrics and bibliometrics). The authors analyze and comment on professional discussions of domestic and foreign researchers about environmental and media education. Special attention is paid to the scientometric prognostic analysis of the documentary data on the environmental education of children on the base of media resources. The research directions of the problem of childhood ecologization study in a new sociocultural media reality are presented. The results of the study allow to form the concept of current state of children environmental education, its meaningful implementation in preschool educational organizations with the focus on media education opportunities.

Number of views: 124      Download in PDF

3. Viera Kačinová, Charo Sádaba
Analysis of the State of Practice-centred Teaching and Learning about Media at Slovak Schools – Selected Examples of Good Teaching Practice

Media Education (Mediaobrazovanie), 2019, 59(4): 482-494.
DOI: 10.13187/me.2019.4.482CrossRef

The objective of this study is to present research findings on the state of application of practice-centred teaching and learning about media at Slovak schools. The basis is the analysis and description of its curriculum status in the main stages of the development of media education at schools in the context of content reforms up to the present (2008, 2011, 2014/15). The focus is on examining the practice represented by 38 examples of practice-oriented media education at primary, lower and upper secondary education in Slovak schools over the period 2014−2019. By means of qualitatively-oriented methodological design applying content analysis and the deductive procedure, the method of implementation and didactic system of this teaching (topics, goals, methods, organizational forms, principles, material and technical means) are ascertained. In accordance with the core principles of German action-oriented concept of media education, the bases of which have been applied, the special focus is to investigate the application of reflexive-practical media work as a tool of learning about media in the process of practice-centred teaching and learning about media.

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4. Alexander Kubyshkin, Daria Pushkina
Dr. Strangelove Vs Dr. Gusev: The Evolution of the Image of a Scientist in American and Soviet/Russian Cinematography on the Cold War

Media Education (Mediaobrazovanie), 2019, 59(4): 495-499.
DOI: 10.13187/me.2019.4.495CrossRef

This article examines how American and Soviet/Russian cinematography presented a ‘scientist’ during the Cold War and in the works about that period. The article presents a comparative analysis of the films from both countries that focus on a ‘scientist’. The analysis demonstrates that scientists/scholars have been depicted as both subjects and objects of ideological and political confrontation of the Cold War period. While American cinematography focused on the image of a ‘mad scientist,’ in the Soviet cinematography scientist is more of an intellectual. Some American films used the grotesque ‘mad scientist’ (e.g. Dr. Strangelove) to highlight the ultimate danger of nuclear catastrophe, and Soviet films used intellectual scientist conversations (e.g. Dr. Gusev) for the same purpose of warning about the dangers of a nuclear age). We trace gradual growing similarities of the cinematography of both countries: scientist becomes to be presented in a less confrontational way as both countries become aware that scientific cooperation is vital for the prevention of the world nuclear war and global conflict.

Number of views: 105      Download in PDF

5. Alexander Kazakov
Post-Truth as a Main Feature of Modern Media Landscape and Primary Concern of Media Education

Media Education (Mediaobrazovanie), 2019, 59(4): 500-507.
DOI: 10.13187/me.2019.4.500CrossRef

Post-truth is increasingly in demand among scholars, journalists, and ordinary people all over the world. That is why it may be no accident that in 2016, the Oxford Dictionary named it a word of the year. Based on the wide range of available interpretations of post-truth, the author formulates his own definition of this phenomenon as a part of existing media and political landscape: post-truth is first and foremost an attribute of contemporary media and political reality the essence of which is that facts are replaced with subjective, emotional, and sometimes false statements. An inference is made that in order to successfully combat negative effects of a post-truth media environment (i.e. disinformation, misinformation, fake news, manipulation, etc.), joint efforts of both institutional and non-institutional subjects are needed. These are (but not limited to) nonprofit organizations focusing on debunking false information, governmental agencies supporting media education programs and developing relevant legislation, and media community monitoring the way professional ethical standards and norms are abided by. However, efforts of governmental and non-profit organizations, as well as the part of professional media community most committed to ethic norms, would not be enough to withstand negative effects of a post-truth age unless the audience itself develops media literacy skills.

Number of views: 111      Download in PDF

6. Ella Kulikova, Ludmila Brusenskaya, Ludmila Zhebrowskaya
Problems of Media discourse, Grammar and Intercultural Communication in Russian Journal of Linguistics (Review, Russian Journal of linguistics, 2018, No 1, 2, Indexed in Web of Science and Scopus)

Media Education (Mediaobrazovanie), 2019, 59(4): 508-517.
DOI: 10.13187/me.2019.4.508CrossRef

The article reviews materials published in Russian Journal of Linguistics on problems of media discourse, grammar and intercultural communication. The Russian journal of Linguistics, 2018, No 1-2 pays attention to many problems of modern linguistics: analysis, especially political media discourse, rhetoric, intercultural communication, language and culture, contrastive linguistics, sociolinguistics, psycholinguistics, cognitive linguistics, pragmatics, grammar, word-formation, intercultural communication, theory and practice of translation. Special importance in Russian Journal of Linguistics is attached to media discourse. The expansion of modern linguistics, its interdisciplinariness is an objective phenomenon, which causes, however, criticisms associated with the use of "drifting" from one area of scientific knowledge to another and therefore insufficiently clearly defined concepts. In the article there were used a descriptive method included methods of observation, intra-linguistic comparison, sociolinguistic and linguopragmatic interpretation. There were also used elements of diachronic analysis and historical retrospection. The specificity of the problem area studied in this work has led to the hermeneutic approach, which is characterized by the emphasized installation on the explanation and interpretation. Within anthropocentric linguistics, questions of how a person affects the language he/she uses, what is the measure of his/her possible influence on the language, what areas in the language system are open to linguocreative activity (which is naturally reflected in the media discourse, and grammar, and intercultural communication) and in general depend on the human factor are actively developed.

Number of views: 108      Download in PDF

7. Olga Kultysheva, Anna B. Fisenko
Ways of Manipulating Public Consciousness with Modern Media: an Analysis of the Russian Regional Publications

Media Education (Mediaobrazovanie), 2019, 59(4): 518-537.
DOI: 10.13187/me.2019.4.518CrossRef

In the modern world, society is inseparable from democratic processes. At the same time, the media are the guarantor of information support for these processes. Information support is provided by providing information to citizens about events taking place in society, in the country, in the world, including about the political life of the country. Russia has historically developed a system of trust in the print media. This statement is true, if only for those reasons that in the relatively recent past in the territory of most of Russia, only newspapers and magazines were the only source of information. At the beginning of the XXI century, the media (mass media) play an important and often crucial role in shaping the public consciousness of citizens. The media have both creative and destructive power, which can both consolidate the audience and divide it. The work of a journalist can be structured in such a way as to primarily influence the opinion of the audience, forming it, and not informing, but this is achieved most effectively due to all the reserves of the language, linguistic norms, ways and methods of means of influence. The language of modern media is a universal medium for transmitting information, ensuring communication and semantic ties in society, influencing its consciousness and the formation of public opinion, its assessment. Domestic media have the most powerful influence on contemporary Russian public consciousness, largely modeling it. In this regard, comprehension of the essence of manipulation by the mass consciousness, the study of various manipulative techniques and technologies, as well as the development of effective ways to counteract them, are becoming increasingly relevant.

Number of views: 98      Download in PDF

8. Irina Kyshtymova, Ekaterina Kyshtymova
Peculiarities of Perception of Cartoons by Younger and Older Schoolchildren

Media Education (Mediaobrazovanie), 2019, 59(4): 538-546.
DOI: 10.13187/me.2019.4.538CrossRef

The problem of determining particularities of the effect of media texts on schoolchildren is relevant due to the active involvement of modern children in the media world. Cartoons are the core product of media consumption in the younger age group, while the mechanisms and methods for determining their developmental potential or psychologically destructive effects on children are under-investigated. The article presents a psychological analysis of animated films on the subject of insomnia: A Well-Tried Remedy (Vernoye sredstvo) (1982) and Insomnia from the Mi-Mi-Bear (Mi-mi-mishki) series (2015). The results of a comparative empirical study of the perceptions of the characters of those cartoons by younger and older schoolchildren were described.

Number of views: 101      Download in PDF

9. Elena A. Makarova, Elena L. Makarova
The Functional Model of Using Visualization and Digitalization for Media Literacy Development in Media Education Process

Media Education (Mediaobrazovanie), 2019, 59(4): 547-556.
DOI: 10.13187/me.2019.4.547CrossRef

Speaking about the media component in organization of education, we consider such a branch of modern science of mass media and mass communication as media education. In the paper the functional model of using visualization and digitalization in modern media education is considered. Visual cognition concept in “media education” is introduced. Visual cognition covers many aspects such as object recognition, attention and search, word recognition and reading, eye movement control and active vision, short-term and long-term memory for long-term memory and visual imagery development. Cognition refers to how an individual acquires and processes information, those who veer toward a visual cognitive style prefer to process visual information rather than verbal information. Several strategies when processing visual data are considered in the study. The phenomenon of media literacy is highlighted in modern media. Visualization is studied as a tool for “packaging” education with media potential. The main attention is paid to visual messages potential in the media. Based on the analysis of different approaches to education, the effectiveness of this potential is assessed in terms of increasing media competence of the student audience, including future journalists, producers, filmmakers and designers who will be taught to create modern print and online media

Number of views: 106      Download in PDF

10. Muhammad Ibtesam Mazahir, SafeenaYaseen, Mariam Siddiqui
International Comparison of Media Coverage on the Fukushima Crisis: A Comparative Content Analysis of News Media Coverage in Several Countries

Media Education (Mediaobrazovanie), 2019, 59(4): 557-573.
DOI: 10.13187/me.2019.4.557CrossRef

The objective of this study is to examine how the international news media has covered the nuclear disaster in Japan and determine the differences in news framing of different international newspapers. Four theories; framing analysis, attribution theory, situational crisis communication theory (SCCT), and the cultural value system of Schwartz have been applied in this research, and eight hypotheses have been deduced. A quantitative content analysis approach has been taken in order to frame and analyze several international news articles published in the newspapers of Singapore, Germany, USA, UK, Japan and India addressing Fukushima Crisis. Out of the eight hypotheses deduced for this research, three were confirmed with restrictions, two were partially confirmed while three hypotheses were rejected. From the eight hypotheses that have been tested, three are confirmed with restrictions, two partially confirmed though also with restrictions, and three rejected, in which one of them under restriction. The study concludes that Schwartz’s cultural values are not solely the factor that perhaps could explain the influence within the media system, regarding the difference of media coverage in each country or culture.

Number of views: 95      Download in PDF

11. Alexander Shuneyko, Olga Chibisova
Solaris: the Integrity and Expansion of Borders

Media Education (Mediaobrazovanie), 2019, 59(4): 574-587.
DOI: 10.13187/me.2019.4.574CrossRef

This article analyzes the novel by Stanislaw Lem “Solaris” and the films of Andrei Tarkovsky and Stephen Soderberg, put on it. The current existence of these adaptations clearly indicates the relevance of the issues addressed in the literary work and in the films. At that, they raise the question of the boundaries of the text and of how validly can adaptations be considered as a simple transfer of the novel’s content. A comparative analysis of the content in the book and in the films was carried out. Its result was a table of semantic correspondences of three works, on the basis of which the universal characteristics of these works of art and their differentiatingpeculiarities were described. It was concluded that the integrity of Solaris is ensured by the event canvas unity. The process of adaptation simultaneously implements the expansion, duplication, modification and replacement of a number of source text elements. The films become accessible to people with various dominant types of perception, which significantly expands the scope of Solaris's impact on the collective. The themes stated and evenly presented in the original text, in accordance with the director's concepts, change the degree of their presence and the degree of significance in the film adaptations. The reduction of one of the topics results in the hypertrophy of another one.

Number of views: 98      Download in PDF

12. Larisa Tarasenko, Mikhail Rozin, Valeriy Svechkarev
Professional Socialization of Young People in the Media: Cognitive Modelling

Media Education (Mediaobrazovanie), 2019, 59(4): 588-593.
DOI: 10.13187/me.2019.4.588CrossRef

The problems of professional socialization of young people and students become ever more topical now. Under the influence of the Internet and media, a youth request is formed to change educational and vocational guidance processes. Changes in professional socialization processes occur both at the level of socialization agents and at the level of socializing persons. The society strongly manifests the need to search and form modern models that provide predictable and orderly interaction within professional socialization. The theoretical-methodological basis of this article is a topological description based on graph theory, which allows determining the relationship between components of the model of professional socialization of youth at the level of concepts (constants). As a method of formalizing the structure, a cognitive model is used, defined in graph theory as a sign digraph. Analytical studies are based on a teaching model based on a double feedback loop. The essence of professional socialization is revealed at the intersection of processes such as adaptation and internalization, at implementation of basic education, professional education and social self-realization processes. The cognitive model is presented as a complex image, including a mental model and an adaptation model. Factor impact integration gives rise to a complex reaction of the professional socialization factor as a node of intersection of simple loops. The cognitive model is a structure for integrating causes and decomposing effects. It allows forming a unified and holistic view of the studied problem of professional socialization of young people and provides the targeted separation of significant knowledge about the situation of professional orientation in the media.

Number of views: 105      Download in PDF

13. Joanna Wnęk-Gozdek, Łukasz TomczykПольша], Anna Mróz
Cyberbullying Prevention in the Opinion of Teachers

Media Education (Mediaobrazovanie), 2019, 59(4): 594-607.
DOI: 10.13187/me.2019.4.594CrossRef

The paper sets out to present the opinions of teachers regarding the implementation of cyberbullying prevention programmes for children and youth. Such perspective is to facilitate a better understanding of the role of the prevention of Internet-mediated risky behaviours in the school environment. The text was created using the interpretative paradigm of the qualitative pedagogical research. The study was conducted using focus group technique with over a dozen of teachers participating. The text was written as part of the project SELI – Smart Ecosystem for Learning and Inclusion, in the second half of 2019. The data collected showed that cyberbullying prevention is a complex phenomenon and requires active engagement not only from the teachers but also from the third parties, parents and students themselves. The teachers who took part in the focus group listed a range of protective factors related to the elimination of cyberbullying: increasing digital literacy, developing universal skills (communication, personal culture, respect to others, critical thinking), support from the police and related institutions, building family relationships, engaging in leisure activities. The teachers agree that rapidly developing technology outdates the knowledge of people involved in media education, making lifelong education necessary

Number of views: 105      Download in PDF

14. Inga Zashikhina, Margarita Postnikova
Social Implications of Media Education in the Curriculum of a Future Teacher

Media Education (Mediaobrazovanie), 2019, 59(4): 608-618.
DOI: 10.13187/me.2019.4.608CrossRef

The article highlights the social implications that determine the use of media in contemporary education. Features of a new post-industrial society advance the necessity to redefine professional competences, taught within all kinds of curricula. Pedagogical schooling is no longer viewed from the perspective of the teacher-centred approach. Students find themselves in the centre of all educational practices. Learners are given a right, and consequently, responsibility to make choices. They receive the opportunity to enjoy a rich assortment of media, which is profoundly used as a learning source by most teachers today. Students can either judge media texts, and manage their content, by themselves, or rely upon teacher's professionalism. In such a context media competence acquires limitless importance. The authors theorize the necessity of mastering media literacy for future teachers. The experience of implementation of the knowledge of media studies is exemplified by the course "Philosophy and Psychology of Education". The curriculum was developed in the framework of the international master programme “Foreign Language Acquisition and Teaching” taught at Northern (Arctic) Federal University (NARFU). In conclusion, a dependency of modern education participants on their understanding of the mechanism and impact of media is pointed out.

Number of views: 100      Download in PDF

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